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Google Analytics
Google Analytics is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to enable an analysis of the use of our website and app. The collected information about the use of our website and app is usually sent to a Google server in the USA and stored there. However, the user's IP address is shortened by Google before the analysis is performed. Additionally, the data sent to Google may include the user's hashed email address as well as usage-based data from internal analysis. The cookies stored by Google Analytics are deleted after a maximum of 14 months.Hotjar
Hotjar is a set of analytics tools that help you collect qualitative data. These tools include heatmaps, funnel tracking, user polls, surveys, and more. In this way, Hotjar gives you insight into visitor behavior on a website.Visual Web Optimizer (VWO)
We use Visual Web Optimizer (VWO), an A/B testing tool from Wingify Software Pvt Ltd, Emaar Digital Greens, Sector 61, Gurgaon, Haryana, India, to test and implement improvements on our website. Using VWO cookies, we can test different versions of webpages and track user interactions to optimize our website. VWO collects data that helps us improve the user experience.Vimeo
Our website uses Vimeo, a video platform from Vimeo.com Inc., 555 West 18th Street, New York, New York 10011, USA, to embed videos. Vimeo places cookies that allow them to collect data on video views and user interactions. These cookies are necessary to support video functionality and improve the performance of videos on our website.Post Affiliate Pro
Post Affiliate Pro, provided by Quality Unit, s.r.o., Vajnorska 100/A, 83104 Bratislava, Slovakia, is used to track affiliate sales on our website. When a user comes to our website via a link on a blog or external website, Post Affiliate Pro places a cookie to track if a sale occurs. This allows us to assign commissions to the correct affiliate partner.Marketing Cookies
Google Ads
With Google Ads (formerly Google AdWords), a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), conversion tracking takes place when you visit our website. A conversion tracking cookie is placed after a click on an ad placed by Google. Additionally, the data sent to Google Ads may include the user's hashed email address, as well as usage-based data from internal analyses. This service is loaded via Google Tag Manager, a product of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, when you give consent for this service.Google Ad Manager
On our website, we use the service Google Ad Manager (formerly: DoubleClick For Publishers), a service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This platform enables the placement, monitoring, and optimization of ads on websites. For this purpose, so-called cookies are used, which are stored on your device. Conclusions about you are generally excluded.Bing / Microsoft Ads
We use the Bing Ads UET technology from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, on our website. A cookie is installed after clicking on an ad placed by Bing, so it can be tracked whether the user was subsequently redirected to our website (so-called "conversion tracking"). This way, we only know the total number of users who clicked on a Bing ad and were then redirected to the conversion page. The information sent is generally stored for a maximum of 180 days.Meta Platforms
The service from Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (Meta), or, if you are an EU resident, Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland (Meta), allows us to define audiences for ads on the Meta platforms Facebook and Instagram based on website visits and browsing behavior. We also use this service to measure the effectiveness of online marketing campaigns. We can track user actions after they have seen and/or clicked on a Facebook or Instagram ad and then placed an order.Ortto
On our website, we use the services of Ortto, a platform that provides marketing and analytical solutions (Ortto Inc., Level 3, 44 Pitt Street, Sydney NSW, Australia). Ortto places cookies that allow us to track visitors' browsing behavior and personalize marketing campaigns. These cookies help us deliver targeted and relevant marketing messages based on your interaction with our website.